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Website Globalization

While the globalization of business and the myriad challenges it poses are nothing new, the explosive growth of global online commerce and the demanding worldwide competitive landscape present a variety of new obstacles for companies of all sizes.   Among these, the globalization of websites is emerging as both a strategic priority and a technical and logistical challenge.

Download this white paper to see the results of a Limelight survey of CMOSs and VPs of Marketing, including:

  • - Why website globalization is becoming a strategic, high-priority initiative for both B2B and B2C companies.
  • - How globalization of websites is impacting site engagement, lead generation, and revenue.
  • - What CMOs report as their biggest challenges in localizing and globalizing their digital content.


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