Like other organizations, Faith communities can be unaware of how extensive their digital presence has become. Members of these communities are using social media and other touchpoints to interact with friends, favorite businesses, and other networks. Faith organizations should take advantage of this new reality or risk getting left behind. For example, a church may have a Facebook Page and a website, but not be aware of all the discussions about it that exist on blogs or other sites. It’s critical to understand the workflow of getting your digital presence out to the world and how to manage it once it’s out there.
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